There are a lot of marketing strategies to choose from, but the question is: how can you get started? Read on to learn about the benefits of social media, video marketing, Pay-per-Click advertising, E-Blasts, and more. These are some of the best ways to promote a law firm. But how can you maximize your return on digital marketing dollars? How can you use Facebook ads to target specific demographics?
Choose Marketing Guide for Lawyers
Social media
The marketing for lawyers provides a step-by-step guide to maximizing your lawyer’s social media presence while staying within legal advertising ethics. It offers strategies for interacting with current and potential clients and colleagues, and an overview of legal advertising ethics rules. Regardless of whether you’re using Facebook, Twitter, or LinkedIn to promote your practice, the guide will help you use social media to its full potential.
Pay-per-Click advertising
Lawyers can reap the benefits of Pay-per-Click advertising by using a blend of phrase and broad keywords. While 60%-80% broad keywords will yield the highest number of leads, these costs will be more expensive. However, if done properly, these keywords can yield significant results. Depending on the nature of your practice, you can allocate as much as 30 percent of your marketing budget to SEO and the rest to Pay-per-Click advertising for lawyers.
Video marketing
A good video ad for your law firm should appeal to the emotions of viewers. For example, you can create a video of your firm’s lawyers cycling through a city in a race called Pelotonia, a bicycling marathon that raises millions of dollars for cancer research. The video creates an emotional reaction and makes your firm’s lawyers seem more approachable. In addition, video helps your firm stand out from its competitors.
E-Blasts
Email blasts are a cost-effective way to keep your law firm at the forefront of prospective clients’ minds. These newsletters can be sent weekly, monthly, or at any frequency you desire. In addition to keeping your name in front of clients, e-blasts will help cement your reputation among existing clients. The content of your e-blasts should reflect your firm’s active status and attract new clients.
Legal blogs
If you’re considering revamping your law firm website, consider incorporating a legal blog into the design. Although it will take some time to develop a legal blog, it will be well worth the effort, as a legal blog can be updated and revised easily. The flexibility of a blog makes it an ideal marketing tool for lawyers. Here are a few tips to get your blog up and running quickly:
Final Thought
Investing in quality content for lawyers can boost your visibility in search engine results and attract more clients. However, writing about personal injury is not an easy task. The next step is finding good legal blog topics. If you fail to write quality articles, your content will not appear in organic search results and will drive away potential clients. To achieve this goal, you must develop a content strategy and hire content agencies. Listed below are three reasons to invest in quality content for lawyers.